Sony's XR-55X90J delivers the rich, realistic picture quality we expect from a company with years of experience building cameras, displays, and editing equipment for the film industry. Like its popular predecessor, the XR55X90J also has a really high spec for this price point, including a full-array LED backlight that provides precisely localised lighting across the entire screen. By dimming some areas of the screen and boosting others, Sony's XR Contrast Booster 5 produces a dramatic picture with bright highlights and excellent shadow detail.
This model also includes a Flush Surface bezel design for a sleek look previously reserved for the higher-end models in the line-up.
Premium processing power with Cognitive Processor XR™
The X90J is the most affordable model to use Sony's revolutionary new Cognitive Processor XR™ processor — the same one used in their flagship MASTER series. This new processor takes conventional Artificial Intelligence a step further by emulating the way our brains think and respond when we see and hear things. This creates a beautiful, true-to-life picture paired with immersive, accurate sound.
The XR processor also cross-analyses individual picture elements and quickly identifies the human focal point, so that it can immediately enhance each detail of that area. Instead of applying generic changes to the entire frame, it recognises how individual parts of the whole interact with each other and makes precise adjustments create a more natural picture.
The X90J's processor contributes to a richer sound experience, too. Its 3D Surround Upscaling technology can create a heightened soundfield similar to that of a Dolby Atmos surround system, no matter what the source.
Google TV on board
Discover movies, TV shows, games and much more from Google Play™. Enjoy a huge and ever-growing choice of apps on your Sony Smart TV. Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.
And if you're feeling really lazy, you can simply ask the remote's built-in Google Assistant to pull up a show or movie. You can also adjust the volume, change channels or inputs, and control other basic TV functions using your voice.
*Please note that BBC iPlayer, ITV Hub, All 4 & My5 are not currently available on this set but are expected to be added via a future software update.
More streaming options
The X90J has Chromecast built-in and Apple AirPlay® 2 support so you can easily stream all kinds of content from your mobile device or compatible computer. This TV also includes the Apple TV streaming app, so you can rent, buy, and watch titles from Apple's video library, and subscribe to Apple TV channels, without connecting a separate device.
Great for gaming
The X90J supports enhanced Audio Return Channel (eARC) and 4K at 120Hz out of the box. After a firmware update, it will also support Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) for smooth graphics without frame tearing or stuttering.
- Brand: Sony
- Model: 55X90J
- Screen Size: 55"
- Full Array 4K HDR LED
- Smart TV
How I Do Get This Item?
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