Sony Bravia XR 75" Smart Full Array LED 4K UHD TV 75X90J

Product Overview

This tv features a screen display of 75 inches and 3840x2160P resolution that delivers a stunning 4K detailed display. Bravia XR 75X90J connects to an external device on the available 4 inputs and 2 USB slots. Enjoy more TV shows and movies on the Bravia XR 75X90J with the inbuilt Apps such as Netflix, YouTube, and Prime Video.

The Cognitive XR Processor on Bravia XR 75X90J creates ultra-realistic picture quality full of lifelike contrast. Bravia XR X90J also  works with Google Assistant that enables you to use your voice to easily find your favorite TV shows, movies, and music.

The Sony Bravia XR 75X90J 75 inch has advanced speaker technology that turns any sound source into an immersive sound experience, Dolby Vision, and works well with Apple Airplay. Bravia XR 75X90J operates on Android OS the hub of all your entertainment.


This TV looks almost identical to Sony X90J from the front. It is a simple design that is minimalist and has thin borders on all sides. Its bezels are also glossy therefore giving it a distinguishing look. Its feet set are almost as wide as the TV and will need a fairly large surface to be placed on.

The rear part embraces a grid like pattern with a larger square in the middle that contains the Bravia branding. All inputs face bat the sideways making it easier to access when wall mounting.


XR Super-resolution will easily detect individual objects in a picture and further reproduce virtually real-world textures on screen. It works skilfully by precisely analyzing and processing data to power 4K pictures with four times the resolution of Full HD. Additionally, this feature also enriches scenes with real-world detail and texture.


Similarly, as to what is seen in Sony x95J, the 4K XR Smoothing creates smooth natural 4k pictures as you watch TV. It further gets rid of the banding that usually occurs on other TVs. The feature works by reproducing scenes with thousands of tones and shades. This, therefore, makes them look incredibly real.


Sony 75X90J is a good gaming TV thanks to its 4k/120fps that gets the edge on the competition. It comes with HDMI 2.1 that allows you to get a 120fps frame rate on compatible games. You will therefore get an advantage in shooting, sports and high-performance games with instant on-screen action.

Additionally, you will also get to enjoy ultra-smoothing gaming with the reduced input lag that is less than 8.5ms with 4K/120fps and has a dedicated game mode. The gaming of this TV nears that of Sony X95J.


Regardless of where you are sitting, Acoustic Auto Calibration will be able to detect your position and optimize your sound. You will therefore enjoy the same sound quality as if you are sitting right in front of the TV.

Additionally, sound can be changed as per your room environment. This TV will easily detect objects and reproduce sound that is enhanced and optimized to your sound.


Acoustic Multi Audio will easily include sound positioning tweeters at the back of the TV. This enables sound to follow the action and give out a truly immersive experience. Additionally, there is the availability of 3D Surround Upscaling which enables the reproduction of multi dimensional sound. You will get to have a truly immersive sound as you feel sound surrounding you from all sides. Additionally, you will be able to experience cinematic thrills of latest audio formats such as Dolby Atmos.


This feature has its roots in the Cognitive Processor XR and reproduces colours in a way that humans find it beautiful. You will see a wide pallet of colours that have an extended range of hue and saturation. Lastly, natural shades and precise details will be seen in darker scenes.


The contrast Booster 5 works effectively by precisely balancing light output across the screen, dimming some areas and boosting others. It is able to adjust brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail as bright areas get brighter and dark areas get darker.


The main difference between Sony X90J and Sony X85J is that X90J is powered by a Cognitive Processor XR while Sony X80J is powered by 4K HDR Processor X1. Additionally, X90J Comes with a full array local dimming feature which improves contrast and reducing blooming in dark scenes while the former has a better native contrast. X90J would be a better gaming TV between the two as it has Auto low latency mode for gaming and great HDR brightness levels.

General Specifications 

  • Screen size: 75 inches
  • Resolution: 3840x2160P
  • HDMI inputs: 4
  • USB slots: 2
  • OS: Android
  • Bluetooth: Yes
  • Refresh rate: 60Hz
  • Audio output: 20W
  • Ethernet: 1
  • Sound Technology: X-balanced speaker
  • Display Type: 4K UHD

How I Do Get This Item?

Order the Sony Bravia XR 75" Smart Full Array LED 4K UHD TV 75X90J today and have it delivered to your doorstep within 1-3 working days or same-day delivery within Nairobi.

Same-Day delivery in Mombasa on selected items. Pay on delivery only in Nairobi & Mombasa. OR Visit our Branches in Nairobi and Mombasa.

Order via phone call on: 0709 94 24 00 / 0708 600 025 / 0768 05 44 60
Whatsapp: 0786 42 00 00
Mombasa:0757 05 89 89/ 0708 33 42 99


Sony Bravia XR 75" Smart Full Array LED ...
Kshs. 264,999
Same day delivery in Nairobi & Mombasa within 3 - 4 hours